E-Trade is about to offer bitcoin and ether trading, bolstering its securities platform for 5 million customers, a source familiar with the matter told Bloomberg Friday. The securities brokerage firm appears to be taking the approach that ‘if you build it, they will come.’ That plus their rivals are doing it.
The traditional Wall Street firm enters a crowded field of early movers in the crypto trading space, including leaders such as Coinbase and Square’s Cash App.
Nathaniel Popper, a tech journalist at The New York Times, was also tipped to the development. He points out that the move comes after TD Ameritrade began to quietly offer bitcoin trading for select customers.