Mattereum and William Shatner’s Third Millennia are collaborating to combat counterfeiting in the expanding nonfungible token space.
Blockchain authentication outfit Third Millennia — founded by science fiction icon William Shatner — has partnered with Mattereum, a London-based “digital twin” trading platform, to launch an initiative focused on nonfungible token provenance.
The partnership comes amid significant interest in the NFT space as entities from outside the crypto industry join blockchain’s expanding metaverse. For Shatner, the collaboration is a positive step in ensuring robust provenance tracking capabilities for all stakeholders in the digital collectibles arena.
Commenting on the need to combat counterfeiting in the NFT space, Third Millennia CEO Paul Camuso remarked:
“With counterfeit goods being so readily available, there needs to be a system in place for consumers to feel safe in purchasing luxury brands, art, and collectibles. Third Millennia’s system of authentication is an effective method for ensuring consumer confidence in goods purchased in the primary and secondary markets. Consumers can feel assured that what they are buying is genuine and the system takes the doubt out of the history and provenance for future generations.”
The NFT provenance initiative is hardly Shatner’s first foray into the crypto and blockchain space. As previously reported by Cointelegraph Magazine back in June 2020, the actor has been advocating for increased adoption of the emerging tech since 2019.
In July 2020, 125,000 NFT trading cards featuring Shatner’s personal life and career sold out in mere minutes on the WAX blockchain.